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The Road Ahead
Last year with the government subsidised promotion
project, the Professional Services Development
Assistance Scheme (PSDAS) Project and the diligence of
a group of seasoned volunteering professionals we have
laid the foundation of a promotion strategy for CPIT,
with a series of seminars, corporate visits, liaison with
relevant certification bodies, and a CIO Survey on their
views and expectations on professional certification
in Hong Kong. Last year also saw the first recognition-
based initiatives with PMI HK (Project Management
Institute) and itSMF (IT Service Management Forum) for
their members, and Department of Computing of the
Hong Kong Polytechnic University for their graduates in
obtaining relevant CPIT titles.
We see the coming two years to continue and expand our
promotion strategy to further enhance the awareness
and enrolment of more CPIT certifications. A pertinent
Business Development Group is being structured to
carry our initiatives to encourage enrolment to our
three domains of assessment-based, examination-
based and recognition-based CPIT titles. Each of
these domains, with its own coordinator, would target
relevant corporations and individuals in awareness and
promotion campaigns as devised by a complementary
Promotion Strategy Unit composed of seasoned
marketing and branding professionals. Apart from
promotion, our question banks for our examination-
based titles are to be updated where relevant to be
in step with technology advancements and topical
applications.
展望未來
去 年 ， 透 過 政 府 的 專 業 服 務 發 展 資 助 計 劃
（PSDAS）和經驗豐富的志願專業人士的不懈努
力，我們定下了CPIT的推廣策略基礎，舉辦了一系
列座談會、公司視察、與相關的認證機構聯繫，以
及進行資訊科技總分部問卷調查，搜集他們在香港
專業認證方面上的意見和預期。去年亦首次為香港
項目管理協會（項目管理機構）和資訊科技服務管
理論壇成員實行確認為本的舉措，並為香港理工大
學電子計算學系替畢業生獲取CPIT名銜。
我們預期在未來兩年將繼續開展推廣策略，以進一
步增加CPIT認證的認知和申請數字。我們亦成立了
專責的商業發展小組，以實行舉措鼓勵申請三個範
疇，即評估為本、考試為本和認證為本的CP I T名
銜。於每個範疇內，統籌者均會以相關的公司和個
人為目標，加強他們的認知，以及由經驗豐富的市
場和品牌推廣專才組成的推廣策略小組設計的推廣
計劃。除了推廣外，我們亦會更新問題庫內的有關
考試為本的題目，以切合技術發展和針對主題的應
用。
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